Here at Emerald Brand we are striving to be as green of a company as we can be. In order to do this, we have sought the help of experts on environmentally friendly paper products in form of cross sector alliances with Canopy and Conservatree. We would like to thank these valued partners in helping us on our quest to be a genuine green company. Furthermore, we would like to point out a few key reasons as to why partnerships with nonprofit groups are important for green companies.

First, cross sector partnerships show a green company’s commitment to its mission. Strong nonprofit partners are deeply passionate for the issues they advocate for, which makes an endorsement from them very meaningful. For instance, Coca Cola features the World Wildlife Fund logo on many of its products to show its commitment to the environment.

The second reason for partnering with a nonprofit organization is the fact that they can help extend the positive impact of a company. A company can share its business acumen with the nonprofit to help them be more efficient in achieving their goals and more effective in engaging with the business community. A company can also engage its employees through volunteerism with the nonprofit partner. This is mutually beneficial for both the company and the nonprofit because employee volunteerism can create a happier work force and can help the nonprofit achieve its goals. Lastly, and most obviously, a company can extend its impact by donating to the nonprofit partner.

A third reason as to why nonprofit partnership is important for a green company is because the nonprofit can help provide assurance on the company’s green claims. Nonprofit organizations house some of the top experts on environmental issues and are very familiar with industry leaders and laggards on green claims. They can be a fantastic strategic ally and can help provide assurance at the fraction of the price that a consultancy would charge. Furthermore, these experts can help your company navigate pertinent environmental issues. For instance, as a paper products company it is important for Emerald Brand to have an in depth understanding of the drivers of deforestation. Since none of us are scientists we rely on our partners to help us navigate these issues.